{"id":716,"date":"2025-11-21T09:29:00","date_gmt":"2025-11-21T09:29:00","guid":{"rendered":"https:\/\/costineers.com\/trade-fair-audit-at-agritechnica-benchmarking-where-the-industry-shows-its-face\/"},"modified":"2026-11-03T14:58:44","modified_gmt":"2026-11-03T14:58:44","slug":"trade-fair-audit-at-agritechnica-benchmarking-where-the-industry-shows-its-face","status":"publish","type":"post","link":"https:\/\/costineers.com\/en\/trade-fair-audit-at-agritechnica-benchmarking-where-the-industry-shows-its-face\/","title":{"rendered":"Trade fair audit at AGRITECHNICA: Benchmarking where the industry shows its face"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; header_3_font_size=&#8221;27px&#8221; sticky_enabled=&#8221;0&#8243;]<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><strong><span class=\"\">AGRITECHNICA is not just a leading international trade fair for agricultural machinery \u2013 it is a real-world <\/span><span class=\"font-[700]\">market mirror in XXL<\/span><span class=\"\">. For Costineers, it was therefore the ideal location to conduct a comprehensive <\/span><span class=\"font-[700]\">trade fair audit<\/span><span class=\"\">. Hardly any other context offers such a dense, direct and undistorted representation of what the market is currently achieving. Machines and vehicles are displayed side by side and are openly accessible. You can see how competitors think, design, simplify or even use over-engineered solutions. This transparency opens up enormous opportunities \u2013 especially when it comes to <\/span><span class=\"font-[700]\">benchmarking, product optimisation and cost savings<\/span><span class=\"\">, but also quite simply which additional functions competitors are offering customers&#8230; even if it is just a fancy cup holder at mouth level.<\/span><\/strong><\/p>\n<p><strong><span class=\"\"><\/span><\/strong><\/p>\n<p><strong><span class=\"\"><\/span><\/strong><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<h3><span class=\"\">The trade fair as an &#8216;open-air laboratory&#8217;: Competition in a confined space<\/span><\/h3>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Normally, a product must first be purchased or procured before it can be analysed in detail (classic tear-down workshop as part of a cost value engineering project). At a trade fair like AGRITECHNICA, this does not apply. Entire vehicle ranges \u2013 from the base model to the high-end machine \u2013 are positioned in the immediate vicinity.<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">For us as an &#8216;audit team&#8217;, this means:<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\"><\/span><\/p>\n<ul>\n<li><span class=\"\">Direct 1:1 comparison of all relevant competitor products<\/span><\/li>\n<li><span class=\"\">Visibility of design solutions without disassembly<\/span><\/li>\n<li><span class=\"\">Identification of functional strengths and weaknesses of individual OEMs<\/span><\/li>\n<li><span class=\"\">Identification of trends, system architectures and platform strategies<\/span><\/li>\n<li><span class=\"\">Observation of variant concepts and functional scopes<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">This simultaneous comparison is extremely valuable because it creates an analytical sharpness that is often lacking in everyday project work. You can see at a glance how differently identical technical requirements are implemented \u2013 and what impact this likely has on <\/span><span class=\"font-[700]\">costs, manufacturing effort and serviceability<\/span><span class=\"\">.<\/span><\/p>\n<\/div>\n<hr data-test-id=\"publishing-divider-block\" class=\"my-[3.2rem] mx-auto h-[1px] border-0 bg-black-a16\">\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<h3><span class=\"\">Identifying potential before the vehicle has even been in a tear-down workshop<\/span><\/h3>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">A frequently underestimated point: <\/span><span class=\"font-[700]\">Many cost reduction approaches do not first arise when a vehicle is dismantled \u2013 but much earlier.<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">At the trade fair, you can already identify:<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\"><\/span><\/p>\n<ul>\n<li><span class=\"\">Unnecessarily complex solutions from other manufacturers<\/span><\/li>\n<li><span class=\"\">Or conversely: smartly simplified system approaches that could make your own product leaner<\/span><\/li>\n<li><span class=\"\">Alternative fastening concepts<\/span><\/li>\n<li><span class=\"\">Routing that drastically reduces service costs<\/span><\/li>\n<li><span class=\"\">Material substitutions and new material trends<\/span><\/li>\n<li><span class=\"\">Components that could potentially be purchased instead of being produced in-house at great expense<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">This initial &#8216;spark of an idea&#8217; is particularly valuable. Even before an OEM spends budget on a full tear-down, Costineers can provide concrete indications of where potential lies \u2013 and which manufacturers should be given special attention.<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">The advantage: <\/span><span class=\"font-[700]\">Overview before detail<\/span><span class=\"\"> \u2013 and thus a very efficient start to a subsequent cost value engineering project.<\/span><\/p>\n<\/div>\n<hr data-test-id=\"publishing-divider-block\" class=\"my-[3.2rem] mx-auto h-[1px] border-0 bg-black-a16\">\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<h3><span class=\"\">Systematic benchmarking methodology: Structure instead of a stroll<\/span><\/h3>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">A trade fair audit is not a random wander, but follows a clear process. At Costineers, this typically includes:<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\"><\/span><\/p>\n<ol>\n<li><span class=\"font-[700]\">Definition of target systems<\/span><span class=\"\"> Which assemblies, functions or variants should be specifically observed?<\/span><\/li>\n<li><span class=\"font-[700]\">Structured recording format<\/span><span class=\"\"> Photos, technical observations, sketches, measuring points, comparison criteria.<\/span><\/li>\n<li><span class=\"font-[700]\">Comparison across multiple manufacturers<\/span><span class=\"\"> Evaluation according to criteria such as manufacturing simplification, component standardisation, degree of innovation or variant logic.<\/span><\/li>\n<li><span class=\"font-[700]\">Hypothesis formation on cost influences<\/span><span class=\"\"> Where could this solution be cheaper? Where more expensive? Where might there be a strategic decision behind it?<\/span><\/li>\n<li><span class=\"font-[700]\">Documentation in evaluation folders<\/span><span class=\"\"> Clearly structured \u2013 for later deep-dive analyses or workshops.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">This creates an objective, reliable picture of the market \u2013 usable for engineering, purchasing, product management and management decisions.<\/span><\/p>\n<\/div>\n<hr data-test-id=\"publishing-divider-block\" class=\"my-[3.2rem] mx-auto h-[1px] border-0 bg-black-a16\">\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<h3><span class=\"\">On-site discussions: The underestimated treasure trove of information<\/span><\/h3>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Another advantage of the trade fair audit lies beyond the vehicles: <\/span><span class=\"font-[700]\">discussions with sales, product managers and stand personnel<\/span><span class=\"\">.<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Many underestimate how openly contacts speak at trade fairs \u2013 especially when the conversation takes place on an equal footing.<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Typical information you receive:<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\"><\/span><\/p>\n<ul>\n<li><span class=\"\">Background to new model generations<\/span><\/li>\n<li><span class=\"\">Vertical integration and make-or-buy strategies<\/span><\/li>\n<li><span class=\"\">Challenges in production and quality<\/span><\/li>\n<li><span class=\"\">Reasons for specific technical designs<\/span><\/li>\n<li><span class=\"\">Information on suppliers, system partners or development cooperations<\/span><\/li>\n<li><span class=\"\">Information on planned specification streamlining or series simplifications<\/span><\/li>\n<li><span class=\"\">Market trends, price ranges and positioning strategies<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">These insights link visible technology with invisible decision-making logic. This creates a much more complete picture than a purely static product scan could ever provide.<\/span><\/p>\n<\/div>\n<hr data-test-id=\"publishing-divider-block\" class=\"my-[3.2rem] mx-auto h-[1px] border-0 bg-black-a16\">\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<h3><span class=\"\">Why trade fair audits are a strategic instrument \u2013 not just a technical gimmick<\/span><\/h3>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">For Costineers, trade fair audits are not just a technical tool, but a strategic building block to:<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\"><\/span><\/p>\n<ul>\n<li><span class=\"\">identify project priorities at an early stage<\/span><\/li>\n<li><span class=\"\">recognise cost-down potential<\/span><\/li>\n<li><span class=\"\">systematically understand alternative approaches of other OEMs<\/span><\/li>\n<li><span class=\"\">spot innovation focal points<\/span><\/li>\n<li><span class=\"\">align engineering and purchasing more purposefully<\/span><\/li>\n<li><span class=\"\">plan tear-down strategies more specifically<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">In addition, they provide a compact, extremely market-oriented picture \u2013 exactly what many decision-makers need before far-reaching cost engineering or product decisions are made.<\/span><\/p>\n<\/div>\n<hr data-test-id=\"publishing-divider-block\" class=\"my-[3.2rem] mx-auto h-[1px] border-0 bg-black-a16\">\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<h3><span class=\"\">Conclusion: Trade fair audits create clarity, inspiration and cost advantages<\/span><\/h3>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">The trade fair audit at AGRITECHNICA clearly demonstrated the value of such an approach: It offers <\/span><span class=\"font-[700]\">rapid transparency<\/span><span class=\"\">, <\/span><span class=\"font-[700]\">well-founded comparisons<\/span><span class=\"\"> and provides <\/span><span class=\"font-[700]\">initial concrete optimisation impulses<\/span><span class=\"\">, long before a tool is even touched or a vehicle is dismantled.<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">For companies that want to reduce costs, improve products or better understand the market, a trade fair audit is therefore a highly efficient and often underestimated instrument.<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Costineers consistently uses this opportunity \u2013 and shows that the first step towards successful cost savings already begins at the exhibition stand.<\/span><\/p>\n<\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>AGRITECHNICA is not just a leading international trade fair for agricultural machinery \u2013 it is a real-world market mirror in XXL. For Costineers, it was therefore the ideal location to conduct a comprehensive trade fair audit. Hardly any other context offers such a dense, direct and undistorted representation of what the market is currently achieving. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en-gb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trade fair audit at AGRITECHNICA: Benchmarking where the industry shows its face - Costineers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/costineers.com\/en\/trade-fair-audit-at-agritechnica-benchmarking-where-the-industry-shows-its-face\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trade fair audit at AGRITECHNICA: Benchmarking where the industry shows its face - Costineers\" \/>\n<meta property=\"og:description\" content=\"AGRITECHNICA is not just a leading international trade fair for agricultural machinery \u2013 it is a real-world market mirror in XXL. 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For Costineers, it was therefore the ideal location to conduct a comprehensive trade fair audit. Hardly any other context offers such a dense, direct and undistorted representation of what the market is currently achieving. 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